Hello there. I'm Jay, baker at Baked Wright Bakery, LLC. It's Red Velvet season! Being in the south, this of course is one of our most requested cake flavors. We started offering our newest recipe in the bakery at the end of last year. It was a very smart change and is sure to please. It's moist, delicious, and red! But not too red :). If you know what I mean.. This is actually the only cake that we add food dye to. We also offer this cake in its natural color per request. Ou